100 beauty influencers for Aoura London

Background.

Find your AOURA, a range of elegant scents that reveal blends of rich jewel tones to align with your inner and outer energy; individual to you. Encased in an alluring bottle that reflects energetic colours – just as the fierce woman inside you does too. With a range of body mists designed to mist onto your skin and be refreshed though the day and Eau De Parfums designed to last all day.

Product.

Aoura London Body Mist – 200ml

Key objectives.

– brand awareness and sampling
– to increase Instagram following to 300
– to double brand engagements and impressions
– to create 100 new reviews on boots.com

Social media platforms.

Instagram only.

Creative content.

iMPfluencers opened, tested and took photos of the body mist product to create their own content.

Content format.

1x Instagram story, post or Reel.

Hashtags & mentions.

@aouralondon
@bootsuk
@prettylittlething
#SenseYourAoura

Testimonial.

“The campaign report is brilliant. I am so happy with the outcome of the campaign as a whole and just this morning recommended you to another make up brand. I think this was such a worthwhile investment for a sampling/ review/ user generated content project. I think the nano influencers all approached the contact production creatively and on brand. It was an excellent well-needed boost to the social and the brand. As always, it was a pleasure working with you and the team and I appreciate the flexibility to expedite this before Christmas.” – Aoura London Brand Manager

100

iMPfluencers

121

media posts

29

average age

0/100

m/f ratio

2.81%

engagement

4581

engagements

24661

impressions

24105

reach

+310%

followers

£0.73p

CPE