Ritter Sport was founded in Germany by Alfred & Clara Ritter in 1912. Still a family owned company today and best known for their iconic square chocolate, Ritter Sport launched their Limited Edition Unicorn bar for a limited time only. As part of this campaign the objective was to drive awareness of this launch via Instagram and encourage engagement through the posts shared by the iMPfluencers.
Ritter Sport Limited Edition Unicorn (100g).
Driving brand awareness and drive consumers to where they can buy it.
Social media platforms.
iMPfluencers opened, tasted and took photos of the bar to create their own content.
1x Instagram story, post or Reel.
Hashtags & mentions.
“The content the influencers created were some of the best we have seen, so definitely a worthwhile piece of activity.” – Ritter Sport Brand Manager