30 nano-influencers to launch Ritter Sport Unicorn chocolate bar.

Background.

Ritter Sport was founded in Germany by Alfred & Clara Ritter in 1912. Still a family owned company today and best known for their iconic square chocolate, Ritter Sport launched their Limited Edition Unicorn bar for a limited time only. As part of this campaign the objective was to drive awareness of this launch via Instagram and encourage engagement through the posts shared by the iMPfluencers.

Product.

Ritter Sport Limited Edition Unicorn (100g).

Key objectives.

Driving brand awareness and drive consumers to where they can buy it.

Social media platforms.

Instagram only.

Creative content.

iMPfluencers opened, tasted and took photos of the bar to create their own content.

Content format.

1x Instagram story, post or Reel.

Hashtags & mentions.

#rittersport
#unicorn
@rittersportuk
@lovewilko

Testimonial.

“The content the influencers created were some of the best we have seen, so definitely a worthwhile piece of activity.” – Ritter Sport Brand Manager

30

iMPfluencers

37

media posts

28

average age

7/23

m/f ratio

4.41%

engagement

1629

CTA

7622

impressions

5952

reach

+5.6%

followers

£0.69p

CPE