30 nano-influencers & product review campaign for Rock Rose Gin.

Background.

Rock Rose Gin gets its wonderful flavour from a carefully selected and put together creation of local and traditional botanicals. Each one meticulously chosen for their flavour properties to create the perfect taste. After fifty five experiments by Martin & Claire the final recipe was chosen to give a wee taste of Caithness and the very first batch was distilled on the 17th August 2014. Each bottle is hand-filled, individually wax-sealed, batch numbered and hand-signed before it leaves the Dunnet Bay distillery.

Product.

Rock Rose Gin – 50ml.

Key objectives.

– driving general brand awareness
– driving consumers to brand website
– generate 30 new reviews on brand website

Social media platforms.

Instagram only.

Creative content.

iMPfluencers opened, tasted and took photos of the gin and mixer to create their own content.

Content format.

1x Instagram story, post or Reel.

Hashtags & mentions.

#RockRoseGin
@RockRoseGin

Testimonial.

“Excellent agency to work with – creative, professional and results driven. They have a great network of influencers and were able to meet our brief and objectives at short notice during the key Christmas period. They deliver a quality campaign which helps building our brand and drive high level of engagement and reviews. Highly recommended.” – Brand Manager, Rock Rose.

30

iMPfluencers

40

media posts

29

average age

7/23

m/f ratio

2.41%

engagement

1394

engagements

11240

impressions

10648

reach

38/62

audience

% m/f

£0.82p

CPE